Countdown to Anniversary of 81 Point Game and Nike Zoom Kobe 1 81 Points

Nike will celebrate Kobe Bryant’s memorable 81 point game with Why81 Scavenger Hunt. The Why81 Scavenger Hunt will start at the Staples Center in LA and spread to four other locations. Each pair is $81, and the countdown has begun. Read “more” for specific rules and details.

Official Rules For The WHY81 Challenge

No Purchase Necessary to enter or win. A purchase will not increase your chances of winning.

Open to all legal residents of the fifty (50) United States and the District of Columbia who are 16 years or older as of January 21, 2007, except as provided in paragraph 6 below.

This promotion begins at 11:00 am (PST) on January 21, 2007 and ends at 4:00 pm (PST) on January 21, 2007. To enter: Arrive at the Staples Center (Location One) at 11:00 am (PST) on January 21, 2007 to pick up your WHY81 event “Passport”. Once you have a Passport, participants visit four secret locations listed on the Passport, in no particular order, and have each location “stamped” on their Passport. After reaching the final location, participants will receive the address of the final party location.

Check the postings on each day between January 8 and January 21, 2007. The latest event information will be revealed there, as will clues to the secret locations you will need to visit on your Passport on January 21, 2007.

Prior to the event, all participants under 18 years of age must fill out a waiver which will be downloadable in PDF format from shortly, and must be accompanied by an adult during the events on January 21, 2007.

Limit one entry per person regardless of method of entry. Multiple entries submitted by a single entrant are void. Misdirected, lost, late, inaccurate, incomplete, postage due, mutilated or illegible entries are not the responsibility of Sponsor, and are void. False or deceptive entries or acts will render the entrant ineligible. Participants who disregard these Official Rules may be declared ineligible. All entries become the property of the Sponsor and will neither be returned nor acknowledged.


The first 80 participants to finish visiting and obtaining stamps at all four locations on the Passport will have the opportunity to purchase a historic limited edition anniversary shoe. All participants will have the chance to receive special Nike prizes and are welcome to attend the WHY81 Final event.

Insurance, all expenses and incidentals not mentioned above are the responsibility of each winner. No substitution or transfer of prize or cash redemption is permitted, but Sponsor may at its option substitute cash value or another prize it believes is of equal or greater value. Taxes, if any, are the responsibility of each winner.

The first 80 participants to complete the scavenger event, visiting all locations and obtaining stamps in their Passport, will have the opportunity to purchase the historic limited edition anniversary shoe for $81. The number of eligible entries received will determine odds of winning an opportunity to purchase the historic limited edition shoe.

Each prize winner will be notified immediately on site, and will have the opportunity to purchase the Limited Edition Zoom Kobe 1 for $81. Any potential prize winner who declines to purchase the shoes immediately, has violated any of these Official Rules, or is found to be ineligible will be disqualified and an alternative potential prize winner shall be chosen (the next person in line). Each potential prize winner (or a potential winner’s parent or legal guardian if the potential prize winner is a minor in the jurisdiction in which they reside) will be required to sign and return a Declaration and Release upon purchase of the shoes. If a minor wins the prize, the prize will be awarded in the name of the minor’s parent or legal guardian who executes all required paperwork on the minor’s behalf. Each winner (or parent or legal guardian on behalf of the minor and him/herself) releases Sponsor, their affiliated companies and all employees, agents, and representatives from all liability and responsibility of any kind which is related in any way to the prize (including without limitation any property loss, damage, personal injury or death) and consent to the use of their names and likenesses for advertising and promotional purposes without additional compensation, except where prohibited by law.

Employees, their immediate families, and persons living in the same household as employees of Sponsor, their affiliated companies and all associated advertising and promotion agencies of each and suppliers of the prizes for this promotion are not eligible to win.

Void where prohibited. This Sweepstakes is subject to all applicable Federal, State and local laws and regulations. In the event that the operation, security, or administration of the Sweepstakes is impaired in any way for any reason, including, but not limited to fraud, virus, or other technical problem, Sponsor may, in its sole discretion, either: (a) suspend the Sweepstakes to address the impairment and then resume the Sweepstakes in a manner that best conforms to the spirit of these Official Rules; or (b) award the prize at random from among the eligible entries received up to the time of the impairment. Sponsor is not responsible for any printing errors in these Official Rules or other materials related to this Sweepstakes. Sponsor reserves the right in its sole discretion to disqualify any individual it finds to be tampering with the entry process or the operation of the Sweepstakes or to be acting in violation of these Official Rules or in an unsportsmanlike or disruptive manner. Any attempt by any person to undermine the legitimate operation of the Sweepstakes may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.

To receive a list of prize winners, send a self-addressed, stamped envelope after January 21, 2007 to: NineIndustries, 5535 Westlawn Ave., Los Angeles, CA 90066. All winners’ list requests must be received by February 20, 2007.

Each entrant agrees that (1) any and all disputes, claims, and causes of action arising out of or in connection with this promotion, or any prizes awarded, shall be resolved individually, without resort to any form of class action, and any judicial proceeding shall take place in a federal or state court within the State of Oregon; (2) any and all claims, judgments, and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this promotion, but in no event attorneys’ fees; and (3) under no circumstances will entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim punitive, incidental, and consequential damages, and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of entrant and Sponsor in connection with this promotion, shall be governed by, and construed in accordance with the laws of the State of Oregon, without giving effect to any choice of law or conflict of law rules or provisions (whether of the State of Oregon or any other jurisdiction), that would cause the application of the laws of any jurisdiction other than the State of Oregon.

This promotion is sponsored by NIKE Retail Services, Inc., One Bowerman Drive, Beaverton, OR 97005. Sponsor reserves the right to modify or cancel this promotion at any time and, in the event of cancellation, substitute another in its place.

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