Converse announces the reopening of its newly renovated and expanded flagship store in the shopping mecca of SoHo New York.
A blueprint for retail creativity, the revamped store provides a unique brand experience that has been updated to meet the continuously evolving needs of consumers. As part of the multi-phased renovation, fans of the brand will now have the opportunity to shop Converse product on two floors in over 10,000 square feet of selling space. Upon final completion, the Converse SoHo flagship store will serve as the largest Converse store in the world.
As part of the revamp and to meet consumer demands for innovation in footwear customization, Converse will offer an enhanced Converse Blank Canvas customization experience. Converse Blank Canvas celebrates creativity through the customization of footwear, apparel and accessories. Individuals can screen print product as well as customize or change out a variety of iconic sneaker features. This can be achieved by adding grommets, switching laces, adjusting colors, adding patches, and using their own design to create a one-of-a-kind product.
The Converse SoHo Flagship store will reopen Thursday, February 18, 2016 at 10:00 a.m. Store hours are Monday through Saturday, 10:00 a.m. to 8:00 p.m., and Sunday, 11:00 a.m. to 7:00 p.m.