Concepts x Asics Gel Lyte V Blow

Add another collaboration to the long list to sneaker boutique Concepts, located in Massachusetts. Once again they have connected with none other than Asics to produce this pair of Gel Lyte V.

Inspiration behind the Concepts x Asics Gel Lyte V came from the movie ‘Blow’, which as you probably know is based on a true story. ‘Boston’ George Jung was a cocaine smuggler that pushed a lot of weight during the 70s, he resided out of Weymouth, Massachusetts. Featuring suede off-white uppers, we are sure you know what they represent. Red color blocking is seen at the heel and toe box while the midsole is dressed in pure white.

The Concepts x Asics Gel Lyte V ‘Blow’ will release on January 30th at Cambridge and NYC locations as well as online at 7 PM.

Concepts x Asics Gel Lyte V Blow

Concepts x Asics Gel Lyte V Blow

Concepts x Asics Gel Lyte V Blow

Concepts x Asics Gel Lyte V Blow