The man they refer to as Don C. is just that for several reasons. Not only is he Kanye Wests’ right hand man, business partner, and friend, he is also the curator and creator of his premium Just Don snapback collection that has undoubtedly taken the world by storm at $400 a pop.

In recent news, Don C. pay a visit to the Nike campus earlier today wearing the unreleased Air Jordan IV (4) “Toro Bravo”. As this retro makes its way to retailers on July 13th, it is likely that these J’s will garner lots of attention upon arrival given its bright red nubuck uppers and contrast hits of white, black, and cement grey. Is this one of the biggest Air Jordan releases of 2013?

With only 4 weeks to go, let us know if you’ll be picking up the Air Jordan IV (4) “Toro Bravo”. Keep it locked right here at Sneaker Files for more.

Colorway: Fire Red/White-Black-Cement Grey
Release Date: 7/13/13
Retail: $160
Product Code: 308497-603