HomeAsicsasics Spring 2012 'Stop At Never' Campaign

asics Spring 2012 ‘Stop At Never’ Campaign

asics Spring 2012 'Stop At Never' Campaign

This Spring will see the launch of a new campaign and corresponding website from asics.

Dubbed “Stop At Never”, the campaign will highlight the uqie testing process for products like the Gel Kayano 18, the Gel-Neo33, the Gel-Excel33 and more. Specifically, videos featuring a jackhammer, inverted tennis and “Sink or Sprint” will ask questions like “How much impact can a shoe with Gel cushioning absorb?”,  “Can a form fitting shoe elevate your game?” and “Can a lightweight shoe offer a heavy dose of stability?”

Look for these and more when the new “Stop At Never” website launches this Sunday, April 1.

asics Spring 2012 'Stop At Never' Campaign

asics Spring 2012 'Stop At Never' Campaign

Brian Betschart
Brian Betschart
Founder and Editor of SF, Brian is considered an expert when it comes to sneakers. Collecting since he was in elementary school, his collection has grown to over 500 pairs and counting. Brian has published articles since 2004, and in 2006, he decided to create Sneaker Files.

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