ASICS unveiled their newest HYPERGEL footwear line, the HYPERGEL-KENZEN exclusively with Foot Locker, Inc. with the help of DJ and producer Steve Aoki. The new line of footwear combines street style with high performance GEL technology proprietary to ASICS, for all day and all night comfort.
The campaign celebrates those who are constantly moving, always in search of inspiration. The campaign will come to life across multiple channels including a ‘Steve in 24’ digital content series showcasing Aoki’s nonstop movement throughout a full, 24-hour period.
ASICS and Foot Locker, Inc. will celebrate perpetual creators with an immersive pop-up experience in New York City today. They have taken over “The Coffee Shop, Union Square,” which allows consumers the opportunity to try-on and pre-order the Asics Hypergel-Kenzen shoes as well as enter for a chance to gain access to an intimate Steve Aoki performance tonight.