We were sent the new Air Jordan XX3 Commercial early today called “Become Legendary” followed by the slogan “It’s Not About the Shoes”, and after all the years Mars Blackmon told us it was.

The majority of the Team Jordan members are featured in the Air Jordan XX3 Commercial, but when they were in High School. The narrator is no other than Michael Jordan, and towards the end drops one of the best quotes (yet devastating) “It’s Not About the Shoes, Its what you do in them”.

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19 Comments

  5. Saw it during Carolina game, beautiful

    Air Jordan XXI commercial is the greatest commercial ever though

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  10. I only saw actual 23's once but after watching this I became legendary. It's not about Sneakerfiles, it's wat u do on it…

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  11. I'm sorry…that commercial is wack!

    Sure, it's what you do in ANY shoe. I can break some fools ankle in Starburys, too. Actually, I've done it in some Timbs several years back. And I have a challenge to do it in some flip-flops this summer for $100. So yeah, it's OBVIOUS it's what you do in shoes/boots/flip-flops. That's not rocket science. But how does THAT relate to the new AJ XX3?

    IT IS ABOUT THE SHOES!!!!! It's about the legacy. It's about the feeling of putting on some AJs and scoring ridiculous shots. It's about the fit and feel of putting on a NEW numbered pair of Jordans on your feet for the first time. It's about quality and detail. It's about innovation. It's about style and fashion. It's about collecting. It's about sneaker culture. It's about emulation. It's all these things. So MARS, you had it right all along. With Air Jordans…..It IS all about the shoes, and it's been like that for the past 23 years.

    Terrible Commercial, JB! Terrible.

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  12. It was cool.. Not the best one though.. They could of left the NBA ray allen out of the begining and just kept it all "team jordan in their younger days".

    Mo City, TX

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