We were sent the new Air Jordan XX3 Commercial early today called “Become Legendary” followed by the slogan “It’s Not About the Shoes”, and after all the years Mars Blackmon told us it was.
The majority of the Team Jordan members are featured in the Air Jordan XX3 Commercial, but when they were in High School. The narrator is no other than Michael Jordan, and towards the end drops one of the best quotes (yet devastating) “It’s Not About the Shoes, Its what you do in them”.

^^^its wat u do in them retard
CAN U READ
Deep commercial!
Another great commercial…I don't think it's my favorite one though.
Is that MJ at the end?
Saw it during Carolina game, beautiful
Air Jordan XXI commercial is the greatest commercial ever though
yes the XXI commercial >> life
yea the commercial be nice but the shoes have been garbage lately except the 20
MJ your playing skills and the shoes did it
Air Jordan 12 commercial was the best,what the hell yall talking about?Go ahead youtube it
I only saw actual 23's once but after watching this I became legendary. It's not about Sneakerfiles, it's wat u do on it…
I'm sorry…that commercial is wack!
Sure, it's what you do in ANY shoe. I can break some fools ankle in Starburys, too. Actually, I've done it in some Timbs several years back. And I have a challenge to do it in some flip-flops this summer for $100. So yeah, it's OBVIOUS it's what you do in shoes/boots/flip-flops. That's not rocket science. But how does THAT relate to the new AJ XX3?
IT IS ABOUT THE SHOES!!!!! It's about the legacy. It's about the feeling of putting on some AJs and scoring ridiculous shots. It's about the fit and feel of putting on a NEW numbered pair of Jordans on your feet for the first time. It's about quality and detail. It's about innovation. It's about style and fashion. It's about collecting. It's about sneaker culture. It's about emulation. It's all these things. So MARS, you had it right all along. With Air Jordans…..It IS all about the shoes, and it's been like that for the past 23 years.
Terrible Commercial, JB! Terrible.
It was cool.. Not the best one though.. They could of left the NBA ray allen out of the begining and just kept it all "team jordan in their younger days".
Mo City, TX
It was the greatest commercial EVER!!
cool commercial!!! me like it…
this commercial is trash..but the 23s are the best jordans since the 16s
comment # one, watch the damn video. Sugar Ray and Rip City, way to hold it down for UC.
Not his best commercial but still pretty good.
xx1 comercial was da best 4 me 2
yes that was MJ at the end, very nice commerical..