What exactly went into the design process for the Air Jordan 2011?

A lot of effort went into the project and it shows in the finished product. I for one can’t wait to play in them. Designers Tom Luedecke & Tinker Hatfield discusses the inspiration behind the 26th installment of the Air Jordan line after the jump.

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8 Comments

  1. wheres jordan going diff mid soles who cares .i can go to wal mart and get new soles for old jordan shoes , that will make me jump higher……………………..

  2. …ok thought I was the only one that realized his lack of creativity towards his newer designs…the last good Jordan he did was the 23s

  3. they say the same thing all the time with the k jordan line. oh its new, its cool and its the best. hahaha garbage dude. i want a basketball shoe not a headache.

  4. thanks for the video.
    if these are indeed a quality product like they are saying, then i believe these could be a success on AND off the court. modern basketball sneakers should never be worn with jeans in my opinion anyway and these will look sharp with shorts. much better than that clunky lebron. i will most definitely be having a look at these in person.

  5. The best thing about jordan shoes was even thought they were made for basketball
    It gave the player a sense of fashion on the court. Unlike some of these newer basketball shoes. Come back with grey 9s