Kanye West returned to present Yeezy Season 3 in the most epic way imaginable: an exclusive presentation at New York’s Madison Square Garden including the global debut of his highly anticipated new album and a performance by renowned contemporary artist Vanessa Beecroft.
Presented during New York Fashion Week on February 11, 2016, the collection featured a sneak preview of footwear innovations to come from West and adidas in the year ahead.
The YEEZY SEASON 3 presentation’s main cast unveiled an updated version of the adidas Yeezy 350 Boost and a brand-new adidas Yeezy 1050 Boot. Both models utilizing the latest in adidas Boost technology, in which blown EVA pellets are compressed to create a durable, shock-resistant, responsive sole. A cast of almost 1000 extras, meanwhile, wore iconic adidas styles such as the Tubular, NMD, Gazelle, Stan Smith, and the Superstar. All models exclusively wore apparel from West’s own line YEEZY SEASON 3, and he also included select pieces of his own YEEZY SEASON 3 footwear and accessories.
“We are so thrilled to continue our collaboration with the brilliant Kanye West,” said Arthur Hoeld, General Manager of adidas Originals. “It is his fearless creativity that inspires us to continually raise the bar. We look forward to pushing new boundaries together once again.”
Check out the premier of adidas Yeezy Season 3 below. You can also preview Kanye West new album, The Life of Pablo by clicking here.
Update: See every look that was shown at Yeezy Season 3. Along with the apparel, we have more viewings of the new 350 Boost and 1050 Boot.
