There is no doubt about Kanye West helping adidas sell sneakers. Over the weekend Mr. West was spotted wearing the white Energy Boost and shortly after sold out on the official adidas website. The newest addition in the lifestyle department is somewhat of an upgrade to the Energy Boost, which is the Ultra Boost. For those that are in the know and wanted a pair, we now have a release date.
The White adidas Ultra Boost comes in an almost all whiteout theme with a bit of milky white wrapping the shoes. A joint design process, the Ultra Boost was created by adidas creative directors Dirk Schönberger and James Carnes.
The White adidas Ultra Boost will release on June 6th, 2015. To ensure you get a pair, adidas is now holding pre-orders. Retail price is $180.
Update: Did you miss out on the adidas Ultra Boost ‘White’ when they released earlier in the year? Good news is adidas announced that the shoes will be restocking soon but didn’t give a specific date. Some are saying to expect them to land on adidas.com on Saturday, October 10th, 2015.
— adidas Running (@adidasrunning) October 8, 2015