adidas just unveiled the new adidas SPEEDFACTORY AM4 that is a new model featuring Boost and designed at their SPEEDFACTORY in Ansbach, Germany. This series includes individually designed and manufactured shoes which adidas will release in six key cities around the world with London being the first location.
The adidas SPEEDFACTORY will allow for consumers to benefit from state-of-the-art manufacturing processes that allow adidas to create truly tailored product solutions with unprecedented speed, thanks to in market automated production.
Each shoe is co-created using athlete data to help shape the design and development process. The AM4 project will be a constant BETA mode, with insights taken from consumers following each product launch used to shape future designs
The adidas SPEEDFACTORY AM4 will first release in London on October 16th. You can also expect the following locations to have them in 2018: Los Angeles (AM4LA), New York (AM4NYC), Tokyo (AM4TKY) and Shanghai (AM4SHA). Once additional information becomes available, we will make sure to give you a heads up.
adidas SPEEDFACTORY AM4 London
October 26, 2017
Update: Official images of the ‘London’ adidas SPEEDFACTORY AM4 has arrived which will debut in-store at adidas in London on October 26th.