As adidas continues to celebrate the 10th anniversary of the adidas Originals SoHo store in New York City, we are pleased to share with you an official update on the release date for the adidas Originals NY Rivalry Lo.

For those who’ve been following our coverage on the “Made in New York” collection, we’ve finally got a full-length look at the entire footwear collection, plus a commemorative premium heavy fleece, crew neck sweater. Beginning tomorrow, Friday, Semptember 21st, 2012, adidas Originals will launch the limited edition adidas Originals NY Rivalry Lo in 6 colorways at the adidas Originals SoHo store located on 136 Wooster Street. The special edition NY Rivarly Lo is limited to 100 pairs in each colorway and only available for purchase for $130 at the adidas Originals store in SoHO.

Doors are to open sharply at 10A.M., but as limited quantities remain, we suggest getting there a bit earlier. Do not be alarmed as fresh complimentary coffee from Stumptown Coffee awaits you.