In July we saw Nike, Jordan Brand and Converse come together and set up the Basketball Pop-Up Shop in Harlem, New York. With the FIBA World Basketball Championship kicking off in Turkey on August 28th, the three brands have decided to once again come together and launch the World Basketball Festival from August 12th to the 15th out of the New York Foot Locker flagship store on 34th street in Manhattan. You will be able to check out a bunch of gear that participants in the championship tournament will be wearing, including the increasingly popular Nike Hyperfuse. If you’re in the area, you might want to check out and learn a little about world basketball.
Via Foot Locker