The movement continues. VILLA, the nation’s premier lifestyle retailer, teamed up with Reebok to deliver a superior edition of one of the most iconic women’s models to ever be released. Villa’s first No Boys Allowed collaboration reengineered the classic Freestyle High by adding the “Pump” technology. No Boys Allowed is Villa’s women’s destination of the brand that gives ladies a places to explore their inner Tomboy Chic style.
Named the “Three Nines”, the two sneaker pack is inspired by the luxury, prestige, and authenticity that is associated with genuine 24 karat gold and fine silver metals. 24K gold and silver bars are engraved with the classification “999” that authenticates that the metals are 100% pure. Aspirationally, the “Three Nines” pack symbolizes staying pure and authentic to yourself to achieve your own luxury. The gold and silver Freestyle High Pump represents obtainable luxury, prestige, and the preciousness of obtaining your dreams.
“Three Nines represents pure excellence, and VILLA is excited to partner with Reebok to bring this bold story to our ladies.” —Patrick Walsh, Chief Marketing Officer at VILLA
Sold separately, the “Three Nines” Freestyle High Pump features a metallic gold pair and a metallic silver pair. The uppers consist of the classic smooth leathers that are synonymous with nostalgic Reebok Classics. The precious metals are housed by a pure white lining and midsole adding to the cleanness of the aesthetic. In addition, Reebok’s iconic “Pump” technology is present on the tongue giving the shoe even more old school feel. Finally, driving home the luxurious aesthetic of the sneaker is a VILLA x Reebok Classics x No Boys Allowed branded silk bag to keep them fresh for every wear.
VILLA continues to expand into new communities across the country and aims to elevate the way the customer is treated by always putting them at the forefront of product creation. Each collaboration project is VILLA’s way of enhancing the customer’s shopping experience and empower them to JOIN THE MOVEMENT.
The VILLA x Reebok Freestyle High Pump ‘Three Nines’ will be available in women’s sizes only . The sneaker will be sold exclusively at select VILLA locations nationwide and online at www.ruvilla.com on December 11th, 2015 at an $110 price point.