For the latest manifestation of Nike’s “Make It Count” campaign, centered around the popular FuelBand, the brand enlisted the help of filmmaker Casey Neistat.
When asked to make a film about what it truly means to “make it count”, Neistat took the money meant to fund the project and embarked on a trip around the world with his friend Max. The resulting 10 day excursion, captured here and coupled with famous quotes from the likes of Abraham Lincoln, Gandhi and more, reminds viewers to “just do it”.