Never one to miss a marketing opportunity, Nike Basketball has certainly capitalized on the NBA lockout with the “Basketball Never Stops” campaign.

Following the debut commercial and the release of the “Basketball Never Stops” tees, Nike drops this video in which LeBron James, Kevin Durant, Dirk Nowitzki, Amare Stoudemire, Sue Bird, and even Coach K, J. Cole, and Questlove explain what the whole idea behind the campaign means to them.