HomeNikeVideo: Nike Basketball: What Does "Basketball Never Stops" Mean?

Video: Nike Basketball: What Does “Basketball Never Stops” Mean?

Never one to miss a marketing opportunity, Nike Basketball has certainly capitalized on the NBA lockout with the “Basketball Never Stops” campaign.

Following the debut commercial and the release of the “Basketball Never Stops” tees, Nike drops this video in which LeBron James, Kevin Durant, Dirk Nowitzki, Amare Stoudemire, Sue Bird, and even Coach K, J. Cole, and Questlove explain what the whole idea behind the campaign means to them.

Brian Betschart
Founder and Editor of SF, Brian is considered an expert when it comes to sneakers. Collecting since he was in elementary school, his collection has grown to over 500 pairs and counting. Brian has published articles since 2004, and in 2006, he decided to create Sneaker Files.

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