HomeAir JordanVideo: Jordan Presents 'This Is Where It Starts'

Video: Jordan Presents ‘This Is Where It Starts’

As a part of its #RISEABOVE campaign, Jordan Brand has unveiled its latest video entitled “This Is Where It Starts”.

Stemming from the success of the Brand’s #RiseAbove documentaries, Jordan is set to debut its “This is Where it Starts” TV campaign tomorrow during the men’s basketball game against Lithuania. 

With basketball growing on a global level, rivals can be a continent away, constantly working on their game to become the next basketball legend. The new Jordan Brand TV campaign, directed by Matthijs Van Heijningen, chronicles a global rivalry between two players who are determined to take flight and #RiseAbove the competition. 

In addition to airing during most men’s and women’s basketball games, the spot can be viewed during sporting events such as Volleyball, Boxing, Tennis, Soccer and Track & Field.

Brian Betschart
Brian Betschart
Founder and Editor of SF, Brian is considered an expert when it comes to sneakers. Collecting since he was in elementary school, his collection has grown to over 500 pairs and counting. Brian has published articles since 2004, and in 2006, he decided to create Sneaker Files.

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