As a part of its #RISEABOVE campaign, Jordan Brand has unveiled its latest video entitled “This Is Where It Starts”.
Stemming from the success of the Brand’s #RiseAbove documentaries, Jordan is set to debut its “This is Where it Starts” TV campaign tomorrow during the men’s basketball game against Lithuania.
With basketball growing on a global level, rivals can be a continent away, constantly working on their game to become the next basketball legend. The new Jordan Brand TV campaign, directed by Matthijs Van Heijningen, chronicles a global rivalry between two players who are determined to take flight and #RiseAbove the competition.
In addition to airing during most men’s and women’s basketball games, the spot can be viewed during sporting events such as Volleyball, Boxing, Tennis, Soccer and Track & Field.