With yesterday’s official unveiling of the Air Jordan 2012, Tinker Hatfield and Tom Luedecke have created the most technologically advanced sneaker to ever hit the footwear market.

Coupling a unique “Choose Your Flight” system with a brogue-inspired outer shell, the new release is unlike any pair of kicks to come before it.

Take a look at this new video spot from Jordan Brand as the two designers break down the Air Jordan 2012 in detail.

– Via ITSB.