HomeAdidasVideo: adidas Originals - The Legacy of Craftsmanship

Video: adidas Originals – The Legacy of Craftsmanship

adidas Originals presents the full cut of its “Legacy of Craftsmanship” short film.

This film documents Markus Thaler, one of the original designers at adidas, as he passes on some of his great breadth of knowledge on to a handful of young Originals designers. Thaler has lived and breathed adidas’ ethos for more than four decades, learning his craft from Adi Dassler himself, and developing some of the brand’s most cherished silhouettes.

Under the guidance of Markus Thaler, adidas Originals has always encouraged its designers to learn all aspects of footwear manufacture, from traditional methods of shoemaking to the technical innovations that allow them to push boundaries. 

As he approaches his well-deserved retirement after more than 40 years with the three stripes brand, it is clear what an important member of the adidas family Markus Thaler has been. Importantly, he will remain an inspirational icon for Originals designers and product developers for many years to come.

Brian Betschart
Brian Betschart
Founder and Editor of SF, Brian is considered an expert when it comes to sneakers. Collecting since he was in elementary school, his collection has grown to over 500 pairs and counting. Brian has published articles since 2004, and in 2006, he decided to create Sneaker Files.

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