As a part of its “All Originals Represent” campaign, adidas Originals presents a video recap of Lollapalooza 2012.
The adidas Originals Blacktop was a premium, interactive experience at Lollapalooza 2012 where people were invited to show how they represent.
The Blacktop featured an outside area complete with a skate ramp with bleachers for Lolla attendees. Performances by breakers, double dutch crew, skaters, Djs and much more.
The interior featured displays of the apparel worn by Nicki Minaj and Big Sean in the latest adidas Originals commercial (All Originals #Represent), as well as two interactive stations where attendees could take an animated gif of themselves http://adidas.protobooth.dk/ and record a video of themselves on how they #Represent.
All Originals #Represent