Coming to retailers this weekend is the first drop from the adidas Consortium “Your Story” collection.
With the globe turning its focus on the London 2012 Summer Olympic Games, we asked nine partners to take inspiration from their Olympic memories and translate them into designs for our new Consortium SS12 collection. We wiped the slate clean by giving them all-white models from the FW11 ‘Tabula Rasa’ range, which they’ve transformed into their own creative visions.
From Aloe Blacc’s transformation of the Decade Hi, to Sydney fashion designer Jim Thompson’s vintage track and field take on the Matchplay, Consortium SS12 is a diverse collection inspired by a range of creative backgrounds.
Stay tuned for a detailed look at each of the sneakers from the collection.