Under Armour will celebrate the MLB All-Star Weekend in D.C. by releasing limited edition UA All-Star Game products. Sold at MLB Assembly, a new experiential platform featuring collaborations with artists, designers, musicians and athletes that will come to life on District Pier at The Wharf from Friday, July 13th (12pm – 6pm) – Monday, July 16th (10am – 6pm).
UA’s offering will include exclusive MLB All-Star Curry 1s, and other apparel designed in collaboration with D.C. Based lifestyle brand, Premium Co.
In addition, UA ICON stations will be set up in the Assembly space, loaded with limited edition All-Star designs created for the pop up and the 2018 MLB All-Star game. Consumers can customize all ICON footwear that is currently on UA.com, including the Curry 1, Curry 4 and Curry 5; Spotlight football cleats; Ignite Slides; UA Charged and UA RailFit kicks among others. The limited-edition designs were created by a multidisciplinary artist based in Barcelona named Andreea Robescu.
Fans who can’t make it to D.C. can go to ua.com/assembly to browse designs with the Assembly prints or create their own using the UA ICON platform. To register for access to MLB Assembly and for more information on the shop and other UA activations onsite, fans should visit MLBAssembly.com.
July 13-17, 2018 from 9AM – 8PM – FanFest
July 13-16, 2018 from 10AM – 6PM – (MLB ASSEMBLY Retail Shop
Walter E. Washington Convention Center
801 Mt Vernon Place NW, Washington, DC 20001
MLB ASSEMBLY Retail Shop
District Pier at The Wharf
101 District Sq. SW, Washington, DC 20024