PUMA celebrates its newest collaboration with a company that truly embodies the spirit and tenacity of today’s youth generation. Introducing PUMA x Young & Reckless, launching this September featuring an assortment of apparel and footwear.
Young & Reckless, founded by Chris “Drama” Pfaff, was created after envisioning an accessible and affordable streetwear brand that is cool and fashionable. The new collaboration with PUMA is driven by clean, muted styles and colors. It weaves the Young & Reckless casual California street-wear vibe with PUMA’s classic esthetic. The two PUMA footwear silhouettes that were chosen spoke to Drama’s vision for this collaboration, the PUMA Clyde Mid and the innovative PUMA TSUGI Netfit.
Each pair is inspired by the Young & Reckless current seasonal color palette. The PUMA Clyde Mid features a premium leather upper, with a tonal formstripe. Available in two muted colorways of tan (Doeskin) and pink (Rose Smoke). The PUMA TSUGI Netfit features a cushioned neoprene upper for comfort and flexibility with the unique Netfit lacing system that allows the wearer to customize their lacing. This pair is available in an all-over olive and black colorway. Both pairs feature the PUMA x Young & Reckless lock-up logo created specially for this collaboration.
The collection could not be completed without PUMA x Young & Reckless apparel in matching colorways including a tee, long-sleeve tee and cotton hoodie. All pieces feature PUMA x Young & Reckless lock-up logo on the front and back.
The collection will release on September 28th, 2017. The Puma Clyde Mid will retail for $110 while the Puma Tsugi Netfit will cost you $100. The apparel will range between $40 and $60. You will be able to purchase at Pac Sun, Champs Sports and Puma.com.