Puma Announces 50th Anniversary of the Suede Campaign

Puma Announces 50th Anniversary of the Suede Campaign

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Puma Suede 50th Anniversary Tommie Smith

On this day in 1968 at the Summer Games in Mexico City, American athlete Tommie Smith broke the 200m world record in PUMA spikes. When he walked to the victory stand, he wore black socks and carried a single PUMA Suede on his left hand.

Today marks 49 years since the Suede’s first and greatest moment in sport culture and PUMA is officially kicking off the year-long celebrations through its 50th Anniversary in 2018.

To honour the Suede’s legacy, PUMA is partnering with brand and icons in music, fashion, street, and pop culture to introduce 50 unique drops of the classic silhouette as well as re-releases of beloved OG styles and brand new iterations.

Fittingly, kicking off the celebrations is the remarkable gentleman who started it all, PUMA’s long-standing Track & Field athlete, Tommie Smith. Attached please find the press release on the Suede 50th Campaign and below links to images and video content.

Puma Suede 50th Anniversary Release Date

The Puma Suede 50th Anniversary will release on November 4th, 2017 at select Puma locations as well as online at Puma.com. Continue to scroll below to check out more images which will give you a closer look.

Puma Suede 50th Anniversary Tommie Smith

Puma Suede 50th Anniversary Tommie Smith

Puma Suede 50th Anniversary Tommie Smith

Puma Suede 50th Anniversary Tommie Smith

Puma Suede 50th Anniversary Tommie Smith

Puma Suede 50th Anniversary Tommie Smith