PUMA is celebrating Black History Month by highlighting the work of Black leaders, partners, and community organizations that continue to inspire and shape the future for generations to come.
To kick off the month, PUMA announces its multi-year partnership with the Black Fives Foundation, including apparel and footwear. Also, a special iteration of the Clyde Mid comes with the foundation’s trademarked slogan, ‘Make History Now.’
Set to launch later this year, The Black Fives Foundation’s Virtual Vault, presented by PUMA, will be an online portal for visitors to see, learn, and be inspired by the pre-NBA history of African American basketball through nearly 1,000 artifacts in the Foundation’s archive. Items include vintage equipment, ticket stubs, game gear, images, scorecards, and more.
Throughout the month, PUMA will stand alongside athletes, ambassadors, and partners by amplifying their voices and actions across various platforms in support of universal equality, justice, and acceptance for all.
Black Fives Foundation x PUMA
Release Date: February 2021