HomeNikeNike's Iconic Slogan 'Just Do It' Turns 25 Years Old

Nike’s Iconic Slogan ‘Just Do It’ Turns 25 Years Old


Just do it. The three words immortalized by Nike turns 25 years old this month. What’s been a great 25 years, athletes and fans of the brand from around the world can all relate to the slogan as it’s helped millions achieve personal goals and beyond.

To help celebrate the slogan, Wieden + Kennedy sends us a friendly reminder along with the original “Just Do It” commercial that aired 25 years ago featuring 80-year-old Walt Stack, plus an excerpt featuring co-founder of W+K Dan Wieden on the origin and inception of the famous phrase.

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