Berlin’s Bright Tradeshow recently kicked off, with Nike SB presenting the first look at their Fall 2012 collection.
Using the slogan “Labor Lunarlon”, the brand demonstrated it’s push of Lunarlon cushioning technology to the forefront, showing off everything from the P-Rod V to the Koston One, updated SB Blazer and even the new Challenge Court silhouette. In addition to the Lunar-based shoes was the usual array of Dunks, seen in Lows, Highs and strapped and strapless Mids.
Finally, as many have been speculating, Nike SB is set for a bit of a reshuffling for this year, its 10th anniversary. As a result, you will notice that the signature sneakers like the Kostons and P-Rods will no longer sport “Nike SB” branding and will instead feature generic “Nike” and Swoosh branding (much in the way that LeBron and Kobe basketball kicks do not sport any kind of “Nike Basketball” branding). However, shoes like the Dunks and Blazers will retain their SB branding in order to differentiate them from their non-SB originals.
Take a look at some images from the Bright booth and stay tuned for more from Nike SB throughout 2012.