Nike Sportswear is bringing back the iconic Nike Shoe with a new design. Known as the Nike Shox Gravity which released exclusively at Sneakeasy in NYC.
Information first broke that the Nike Shox wold make a return from Mark Parker during Investor’s Day. Most memorable athlete to wear the Shox was Vince Carter who once had his own signature line.
With the return, Nike Sportswear has made the new Shox Gravity lighter than it’s predecessor while having a modernized design.
Like mentioned, the Nike Shoe Gravity released already at Sneakeasy in NYC. The good news is for those that are interested is that a wider release is expected to take place soon. Once we have more information we will make sure to update you. Let us know your thoughts in the comments section on the return of the Shox.
Update: The Nike Shox is returning. That is largely thanks to Aaron Cooper, Greg Thompson and Brian Farris’ 90 collective years of experience in product design, engineering and marketing. Cooper worked, fittingly, on a Shox product (the Shox BB4) and joined Thompson and Farris (regular and trusted partners throughout his career) to realize the system’s latest iteration, the Nike Shox Gravity.
For the latest Shox, creating a specific in-shoe experience became the trio’s priority. “Any time we create a new innovation platform, the most important thing is that we’re actually adding a new experience to our portfolio,” says Thompson.
Cooper and Farris delivered the project and Thompson helped form 25 different versions. These will kick off in early 2018 with the Shox Gravity, with additional colorways following shortly after.