Nike Modifies Twitter RSVP Process

In continuing their push for fairness and sneaker copping equality, the folks over at Nike have modified the Twitter RSVP system. As seen in the image above, their will be a tweak to the hashtags. Any tweet created for the RSVP will now feature circles around the words used. The photo above shows both the correct and incorrect way to use the previously mentioned tags. After the jump is an official word from Nike in regards to all the changes, so be sure to read it in its entirety. Once you finish, make sure you drop us a line in the comments section below with your thoughts and feelings on the changes that will be made.

Via Nike
Nike Store Launches – Twitter RSVP

RSVP is Nike’s process to help manage product launches at Nike retail stores. The RSVP process provides participants an opportunity to stand in the participating Nike store’s line to purchase launch product. Nike’s intent is to make this a fair and fun process for all participants.

In an attempt to deliver a safe and level playing field, Nike reserves the right to ban any participants who make threats, harass or attempt to cheat or abuse the process by any means, including use of programs or scripts that provide them an unfair advantage. Please see the RSVP Terms and Conditions for more information on this policy and other important details.

On the RSVP launch date, a participating Nike store will send an RSVP tweet at a random time, which is your signal that the RSVP process has started for that Nike store. Users must be following the participating Nike store on Twitter to receive the RSVP tweet. This tweet will include a product-specific hashtag that is circled in the attached image. Users must respond with the complete hashtag that is fully circled in the image, not a hashtag with a circle cutting through it.

Once the RSVP tweet is sent, you must send a Direct Message (DM) to the Nike store in order to participate. The DM must include:

The complete launch product specific hashtag found circled in the image tweeted by the Nike store
Your first and last name
Your shoe size (limit one)

Example DM

As DMs with correct information are received by the Nike store, available launch product inventory will be checked and, subject to availability, the Nike store will send RSVP confirmation tweets via DM to successful participants.

Receipt of a confirmed RSVP DM means the participant has successfully reserved an opportunity to stand in the participating Nike store’s line to purchase the requested size. Confirmed RSVP DMs will be sent on a first-respond, first-served basis for your requested size.

Participants with confirmed RSVP DMs must pay for and pick up their launch product (in person with identification matching the confirmed RSVP DM) from the participating Nike store on the day of launch during the timeframe specified by the store. Unclaimed launch product will be re-released at the store’s discretion.

How do you submit a correct RSVP request through DM?

Make sure you are following the participating Nike store Twitter account in order to send a DM. Nike does not need to follow you because its Twitter accounts are verified.

Note: Not all apps with Twitter functionality have DM capabilities. Using on a desktop or the official Twitter app on a mobile device is your best option. If you use a different app for Twitter, test it for DM capabilities before RSVP begins. For more information about sending a DM, see the Twitter Help Center.