Nike has just unveiled the Nike Makers’ Experience which will allow you to customize in real time with a turn around time around 90 minutes. This month, with the opening of the Nike Makers’ Experience at Nike By You Studio at 45 Grand in New York, Nike’s Advanced Innovation team brings elements of this process to the consumer by merging digital design with traditional footwear making.
The experience begins with a series of graphic options, generated from either Nike heritage or on-the-spot phrases, which can then be customized into patterns through shifts to size and color.
“The intention of the project is to bring to life the collaborative design experience that we offer our athletes,” says Mark Smith, VP of Innovation Special Projects. “They love products that tell their story, so we wanted to combine that idea with a new process of live design and manufacturing that allows our guests to come into the space, work collaboratively with us and leave with a special product in less time than ever before.”
Using a one-of-a-kind versions of the Nike Presto X, a silhouette specially created by the Nike Advanced Innovation for the Nike Makers’ Experience. There are two versions of the shoe, a traditional Presto and a slip-on. Both are equally suited to the process of customization via dynamic object tracking and projection systems that instantly bring designs to life.
The invite-only experience will initially be limited to Nike friends and family and select Nike+ members.