Newly unveiled by Nike is the brand’s Innovation Arena, which offers a glimpse into some of the technologies recently introduced by the company.
The Nike Innovation Arena is a dynamic 3-D environment where Nike’s latest innovations in Track and Field, Basketball, Training, and Nike’s digital enablement offering Nike + Basketball and Nike +Training can be explored.
Navigate through this virtual arena to learn more about the design inspirations and product benefits behind Nike’s cutting edge performance innovations. Hear from Nike Designers and discover the technology behind each product by clicking your mouse on the circular ‘hotspots’ to uncover concealed innovations that will help elite athletes perform at their highest level.
You can also launch app in your browser (Requires Unity Plugin)
Mac and PC-specific versions of the Nike Innovation Arena can be downloaded here.