Starting in 2014, Nike celebrated Air Max Day which is March 26th. This included various special releases as well as events.
Moving forward to Air Max Day 2019, Nike will launch the ‘Give Fresh Air’ campaign which will help better local communities with the help of retailers and athletes.
Last week Nike put out a statement which is now making the rounds:
With the launch of the Air Max 1 in 1987, a revolution began. In the years since, Nike and “Air” have become synonymous while expanding its loyal following.
Although March 26, 1987, marks the beginning of the epic Air Max journey, this Air Max Day launches a new chapter focused on taking action. We know that change happens when people come together. Give Fresh Air is a rally cry to unify sneaker culture around a shared passion to ignite change. Nike and our partners will create ways to give “Air” to support local organizations and champion the power of community.
Sadly any release that was scheduled for March 26th will be pushed back and will release at a later date. Make sure to check back for more details.