NFL x Nike Air Max 90 “Rivalries” Collection Releases September 2026

The NFL x Nike Air Max 90 “Rivalries” Collection will be released on September 1, 2026. This year’s collection brings eight NFL teams to the classic Air Max 90, with designs inspired by each franchise and its city. The retail price is set at $140.

Nike and the NFL are bringing the Rivalries program to the Air Max 90 for another season. After debuting the concept with the AFC East and NFC West in 2025, the focus shifts to the NFC North and AFC South for 2026. The collection includes the Detroit Lions, Green Bay Packers, Chicago Bears, Minnesota Vikings, Indianapolis Colts, Tennessee Titans, Houston Texans, and Jacksonville Jaguars.

Each pair takes a different approach to team colors and branding. Rather than simply placing a team logo on the Nike Air Max 90, Nike uses colors and small details connected to the franchises. The Lions pair comes in Field Silver with Blue Spark and Black, while the Packers use Vintage Green, Alabaster, University Gold, and Black. The Bears receive Marine, White, and University Orange, with the Vikings using Purple Dynasty and Metallic Gold.

The AFC South lineup is just as varied. The Colts pair features Anthracite with Gym Blue, while the Titans use Coast, White, and College Navy. Houston receives a White and Italy Blue combination, and Jacksonville goes with Natural, Metallic Gold, and Black. Each model offers fans a different way to represent their team without straying too far from the recognizable Air Max 90 silhouette.

Some of the details go beyond the basic color blocking. The Titans pair features glossy Blue Swooshes, stars on the heel, and “Music City” branding on the tongue. Indianapolis adds the team’s horseshoe to the heel along with the “For The Shoe” slogan. These touches help separate the collection from standard NFL-inspired sneakers.

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NFL Nike Air Max 90 Rivalries Collection Release Date

The NFL x Nike Air Max 90 “Rivalries” Collection will be released on September 1st, 2026, at select Nike Sportswear retailers, including Nike, DSG, and Hibbett. The retail price is $140 each. Below, you can check out more photos for a closer look.

Bottom Line

The NFL x Nike Air Max 90 “Rivalries” Collection gives eight teams their own take on one of Nike’s most recognizable sneakers. The color schemes remain consistent with each franchise, while team-specific details add more personality to the designs. With visible Max Air cushioning and the classic Waffle outsole underneath, the collection combines NFL pride with the everyday appeal of the Air Max 90.

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