HomeNikeNew TV Spot Confirms: Kevin Durant Is Not Nice

New TV Spot Confirms: Kevin Durant Is Not Nice

Nike Basketball and Kevin Durant have teamed up with Foot Locker for a new TV spot.

As Kevin Durant continues to showcase his versatility on the court, Nike and KD have parlayed the superstar’s detective skills off the court into a new TV spot featuring the KD V shoe.

Does a nice guy lead the league in scoring for three consecutive years? Does a nice guy bulldoze through the lane and dunk with fury? Does a nice guy consistently posterize opponents? When it comes to his versatile prowess and expanded game on the court, KD is not nice.

Off the court it’s a different story. Durant greets his family before games, patiently conducts media interviews and is gracious with fans. He’s quite possibly the nicest guy in professional basketball. However, Durant’s ferociousness on the court reveals a different side.

The new TV commercial introduces Detective Durant, who joins the force to investigate a crime involving a wiry, courageous, not-so-nice player dominating the courts. Primary evidence: the new KD V Ice Blue color, which launches globally February 6 online and February 7 in stores.

Brian Betschart
Founder and Editor of SF, Brian is considered an expert when it comes to sneakers. Collecting since he was in elementary school, his collection has grown to over 500 pairs and counting. Brian has published articles since 2004, and in 2006, he decided to create Sneaker Files.

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