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When you run, you need water. If you’re on the go, grab the plastic bottle, swig it down, and turn it into a pair of kicks. Repeat.

New Balance follows the steps similar to the roads taken by Nike and Reebok, with a minimalistic approach to running footwear. NB Running introduces the New Balance newSKY, which is not only lightweight, but is also created out of 95% post-consumer plastic bottles, with an upper called Eco-fi. NB Running explains the process:

“Within just a few steps, plastic becomes a usable, recycled textile. Bottles are chopped into flakes, heated, and molded into fiber, creating a strong, versatile fabric. In addition to the environmental benefits of reusing plastic bottles, Eco-fi’s technical qualities make it an exceptional textile for footwear.

The average pair of newSKY uses the equivalent of eight 20-ounce PET bottles. The shoes are also built with less material than traditional New Balance athletic shoes through thoughtful upper pattern design. The barefoot-inspired profile offers a sleek look and lightweight, comfortable fit while bright color pops in the laces and outsole and baseball stitching provide a fresh and stylish appeal.”

The NB newSKY is available in 4 colorways, this Saturday, October 1st at all New Balance running accounts everywhere. Click here for more info of this revolutionary new process.



via CK

 

-J2!