HomeNew BalanceNew Balance newSKY - First Look

New Balance newSKY – First Look

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When you run, you need water. If you’re on the go, grab the plastic bottle, swig it down, and turn it into a pair of kicks. Repeat.

New Balance follows the steps similar to the roads taken by Nike and Reebok, with a minimalistic approach to running footwear. NB Running introduces the New Balance newSKY, which is not only lightweight, but is also created out of 95% post-consumer plastic bottles, with an upper called Eco-fi. NB Running explains the process:

“Within just a few steps, plastic becomes a usable, recycled textile. Bottles are chopped into flakes, heated, and molded into fiber, creating a strong, versatile fabric. In addition to the environmental benefits of reusing plastic bottles, Eco-fi’s technical qualities make it an exceptional textile for footwear.

The average pair of newSKY uses the equivalent of eight 20-ounce PET bottles. The shoes are also built with less material than traditional New Balance athletic shoes through thoughtful upper pattern design. The barefoot-inspired profile offers a sleek look and lightweight, comfortable fit while bright color pops in the laces and outsole and baseball stitching provide a fresh and stylish appeal.”

The NB newSKY is available in 4 colorways, this Saturday, October 1st at all New Balance running accounts everywhere. Click here for more info of this revolutionary new process.



via CK

 

-J2!

Brian Betschart
Brian Betschart
Founder and Editor of SF, Brian is considered an expert when it comes to sneakers. Collecting since he was in elementary school, his collection has grown to over 500 pairs and counting. Brian has published articles since 2004, and in 2006, he decided to create Sneaker Files.

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