New Balance unveiled its signature program and collection in commemoration of Black History Month 2021 entitled ‘My Story Matters’ to celebrate and elevate Black experiences this month and beyond.
Concepted, designed, and executed by a team of Black associates at New Balance, the new collection features one-of-a-kind colorways of the 574 and 990v5 that draws inspiration from a core institution in the Black community: the church. The vibrant purple that serves as the focal design aspect of the collection alludes to the purple robes worn by many gospel choirs every Sunday.
In addition to footwear, the collection includes an apparel line consisting of hoodies and t-shirts, all featuring ‘My Story Matters’ across the chest and back. For allies looking to express their solidarity, New Balance has also created versions of the same apparel pieces that read ‘Their Story Matters.’
“This Black History Month takes on a new meaning and importance in light of the events of this past year,” says Chavon Cham, Senior Product Manager for Lifestyle Apparel at New Balance and one of the main collaborators behind the collection. “We wanted to create a collection that celebrates the power of Black stories, both in name and design. ‘My Story Matters’ drives home the core truth that every Black story has value and deserves a chance to be heard.”
New Balance My Story Matters Release Details
You can expect the New Balance ‘My Story Matters’ Collection to release at select retailers and NewBalance.com on February 15th. The retail price for the 990v5 is $180 while the 574 will cost you $90. The apparel will range from $22 to $90.
New Balance 990v5 My Story Matters
Release Date: February 15, 2021
Price: $180
New Balance 574 My Story Matters
Release Date: February 15, 2021
Price: $90
