Eight years ago, BBC/Ice Cream jumped off in Japan. (Eight years! Wow, that was fast…) The lifestyle brand recently hit press outlets and retailers with their 2009 Look Book, which is chock full of embellished hoodies and semi-inventive leisure footwear. My favorite from the company’s ’09 lineup is the Waffle Low, a canvas affair that’s distinguished by an intriguing waffle pattern along the upper and butter garnish on the vulcanized midsole. The Waffle is available in black and red and is available for approximately $169. Via Hypebeast.