LeBron James Talks Nike Lifetime Contract

Could you imagine LeBron James with another sneaker brand? We couldn’t and Nike feels the same way also. According to sources, LeBron James just signed a lifetime deal with Nike which is the single largest guarantee in Nike’s 44-year history.

From ESPN:
“We can confirm that we have agreed to a lifetime relationship with LeBron that provides significant value to our business, brand and shareholders,” Nike said in a statement. “We have already built a strong LeBron business over the past 12 years, and we see the potential for this to continue to grow throughout his playing career and beyond.”

A source close to the deal told ESPN that it easily surpasses the 10-year, $300 million deal Oklahoma City Thunder forward Kevin Durant signed with the world’s largest shoe and apparel brand last summer.

“LeBron and I have been in love and obsessed with Nike since we were kids,” Maverick Carter, James’ business partner, said Monday. “Having built a totally innovative global business with them has truly been a dream come true. We are so excited to be taking the business to an entirely new level. For LeBron, he’s thrilled to know he’s a Nike guy for life.”

We hope the numbers come out on this contract as it would be interesting to see how much LeBron James will make for his lifetime commitment to Nike. Leave a comment below letting us know what you think on the signing.

Update: Yesterday news broke that LeBron James signed a lifetime contract with Nike and today he sent a video over to Bleacher Report to talk about it. Not only that you get an inside preview of his sneaker room.

LeBron James Nike Lifetime Deal

Source: ESPN