HomeNikeLeBron James Kicks Off 2012 Nike China Tour in Beijing

LeBron James Kicks Off 2012 Nike China Tour in Beijing

LeBron James Kicks Off 2012 Nike China Tour in Beijing

Following regular season and NBA Finals MVP awards with a gold medal at the 2012 Summer Olympic Games in London, LeBron James recently touched down in Beijing to kick off the 2012 Nike China Tour.

With a new gold medal to go with his MVP award and championship ring, LeBron James made a triumphant arrival in Beijing on Aug. 21 to kick off a four-day Nike China tour. It’s LeBron’s seventh visit to China and will include a visit to Shanghai. The tour is part of the Nike’s Find Your Greatness campaign this summer.

“Greatness is defined by how much you want to put into what you do,” LeBron said. “Greatness comes with victory, [but] it also comes with being able to come back from adversity.”

LeBron kicked off his visit with an appearance at Chaoyang Stadium, greeting more than 1,800 fans who were on hand to welcome their hero. The superstar coached a game between the northern terroitory’s U19 and U22 champions from the Nike Summer Tournament, and he participated in a Nike+ training contest with the crowd. After the game, LeBron helped send off approximately 100 players from various sports to attend the Nike Festival of Sports 2.0 that begins Thursday in Shanghai. 

The following day, LeBron hosted clinics for more than 60 players from Beijing Technology University. He practiced with the players and encouraged them to pursue their dreams.

“Have your dream and keep working to make the dream into reality,” he said. “You have to believe in yourself, in what you want to do, and then have the people around you — mentors, teachers, coaches and parents — also believe in you as well.”

LeBron concluded his Beijing visit with a trip to Nike Beijing, which featured a special LeBron Kicks Lounge. LeBron thanked the hundreds of fans outside the store chanting “MVP.”

“Thank you for the great reception,” he said. “There’s so much excitement for the game of basketball and myself. Hopefully I can continue to inspire you guys.”

LeBron now heads to Shanghai to kick off the Nike Festival of Sports 2.0, a four-day event that gives the young kids the chance to play and see a variety of sports and world-class athletes. Keep watching NikeInc.com for updates on the Festival of Sports.

LeBron James Kicks Off 2012 Nike China Tour in Beijing

LeBron James Kicks Off 2012 Nike China Tour in Beijing

LeBron James Kicks Off 2012 Nike China Tour in Beijing

LeBron James Kicks Off 2012 Nike China Tour in Beijing

LeBron James Kicks Off 2012 Nike China Tour in Beijing

LeBron James Kicks Off 2012 Nike China Tour in Beijing

LeBron James Kicks Off 2012 Nike China Tour in Beijing

LeBron James Kicks Off 2012 Nike China Tour in Beijing

LeBron James Kicks Off 2012 Nike China Tour in Beijing

LeBron James Kicks Off 2012 Nike China Tour in Beijing

LeBron James Kicks Off 2012 Nike China Tour in Beijing

Brian Betschart
Founder and Editor of SF, Brian is considered an expert when it comes to sneakers. Collecting since he was in elementary school, his collection has grown to over 500 pairs and counting. Brian has published articles since 2004, and in 2006, he decided to create Sneaker Files.

Latest News

Related Articles