Entrepreneur Jazzie B, OBE, is a household name. But his status is not just due to Top Ten hits and best-selling albums. Along with creating the world-famous sound system Soul II Soul, Jazzie imagined that total look known as the “Funki Dred”. It grows and changes every season, infusing all Jazzie’s endeavours with a unique and vibrant brand. In this video from the Lacoste Legends series, Jazzie talks about his sneaker, the influences behind it and how he designed it.

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