Kendrick Lamar and Reebok’s partnership continues as the two came together for a new promotional video. Instead of promoting an upcoming collaboration, which really doesn’t need promotion, the duo showcase the iconic Reebok Classic Leather model.
Reebok Classic and Grammy Award-Winning Top Dawg Entertainment artist Kendrick Lamar continue to celebrate the iconic Classic Leather, releasing a compelling video that pays homage to the sneaker’s authenticity and Kendrick’s personal connection with the sneaker that he grew up wearing.
With a partnership that seeks to continuously push the boundaries and merge the worlds of music and sneaker culture, the new video explores Kendrick’s journey to greatness and the importance of staying true to oneself with the premise that, surrounded by distractions, the Classic stays true. An artist who shares Reebok’s passion of inspiring and empowering youths, Kendrick’s original lyrics encourages us to follow what we believe in without surrendering to expectations and limitations, and without apologizing for who we are or what we stand for.