At the height of its release, Carmelo Anthony’s Jordan Melo M10 continues to make an impact around the world.

Currently on tour, Jordan Brand launches the signature at a special event in Harbin, China. Guests of the event were treated to an arctic chill-like experience with on-court video footage of Melo, a gallery display of the Melo series, and a prominent ice sculpture of the man himself.

Check out a clip from the event below and let us know if you’re a fan of the Jordan Melo M10 in our comments below.