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First Look: Swoosh! Inside Nike

February 12th at 10:00 PM Eastern Time, CNBC will debut First Look: Swoosh! Inside Nike, which will take you on a expedition of Nike’s History and maybe learn something new. Founder Phil Knight and some of the Nike athletes will say their piece on the company that has taken over the sneaker scene.

Brian Betschart
Founder and Editor of SF, Brian is considered an expert when it comes to sneakers. Collecting since he was in elementary school, his collection has grown to over 500 pairs and counting. Brian has published articles since 2004, and in 2006, he decided to create Sneaker Files.

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