Grant Hill has signed a lifetime deal with FILA, the brand he first signed to in the 90s. Since then he has been one of the biggest names to officially ink to FILA.
“FILA is proud to have been a part of Grant’s history, partnering with him when he was drafted into the league,” said Jon Epstein, President at FILA North America. “Grant was a tough yet graceful competitor. He possesses a strong work ethic and has demonstrated resilience and perseverance. Grant truly embodies the spirit of FILA, a brand that is synonymous with game-changers in sport and beyond. We look forward to Grant being an integral part of our move forward strategy in basketball.”
Grant Hill signed his deal in 1997 with FILA which lasted seven years and was worth $80 million. We saw now classics release like the Grant Hill 2, now known as the FILA 96.
“FILA was there for my first professional steps on the court,” said Hill. “We have now come full circle and I am thrilled to be a part of the family once again. I’m grateful for the brand’s continued loyalty and support as we begin this new chapter together.”
To launch the partnership, Grant will participate in FILA’s ComplexCon activation in November, where the company will further celebrate Hill with an exclusive line of products.