HomeAdidasDMC 'My adidas' 25th Anniversary Superstar Launch Events Recap

DMC ‘My adidas’ 25th Anniversary Superstar Launch Events Recap

DMC 'My adidas' 25th Anniversary Superstar Launch Events Recap

Last Friday, adidas and DMC celebrated the launch of the “My adidas” 25th Anniversary Superstar with 2 in-store appearances; one at Dr. Jay’s in Harlem and the other at the adidas Originals store in SOHO.

Fans lined the sidewalks in Harlem on Friday morning to meet the King, DMC.  Backed by a soundtrack from DJ Mick Boogie, fans greeted DMC, bought the limited edition sneaker and got their pictures taken with him.  Later that afternoon in Soho, even more fans showed up for the second event, only this time, they were treated to a special impromptu performance from Tanya Morgan, 6th Sense, Nitty Scott MC and DMC himself.


Brian Betschart
Founder and Editor of SF, Brian is considered an expert when it comes to sneakers. Collecting since he was in elementary school, his collection has grown to over 500 pairs and counting. Brian has published articles since 2004, and in 2006, he decided to create Sneaker Files.

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