Tomorrow, August 29th, 2009, the Jack Purcell V3 will launch in what is to be the culmination of a lot of work. Ian Ginoza is a part of Converse 1Hund(RED)’s team of artists that uses art as a way of transcending barriers and calling attention to the bigger struggles we face as a people. Originally a graphic designer, Ian soon became a big fan of sneakers as well as an entrepreneur. Having founded Kicks Hawaii, Ian collaborated with Nike on the now famous Nike Dunk SB “Hawaii.” And in 2007 he was a part of two collaboration debuts that were in support of Converse (PRODUCT) RED. He now spends his days working on what has become the brand’s most limited product.

This particular release highlights specifically the fight against AIDS in Africa. Inspired by a single, white blood cell, Ian states, “It’s about a clean slate–something completely pure.” He also quite honestly “just wanted to make something hopeful.” Consisting of a leather upper with vintage texturing, this premium Jack Purcell 3 strap shoe is all ready to go on sale. It also includes Epi leather and rubber outsoles. The shoe retails for $90, and depending on the products sold, 5-15% of the net sales of CONVERSE (PRODUCT) RED shoes goes directly to the Global Fund to Fight AIDS, Tuberculosis and Malaria. You can find these at your trusted CONVERSE (PRODUCT) RED retailers, including Barney’s, Concepts, Proper, UNDFTD, and- of course- Kicks Hawaii. This really is an all-around feel-good shoe. How many of you are ready to be a part of this moment in history?


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