Concepts and Nike Sportswear will come together once again. One of the first collaborations by the Boston sneaker shop will be the Air Max 1 which will help celebrate its 35th Anniversary.
Currently, the inspiration for the Concepts x Nike Air Max 1 has yet to be announced, but there is a lot going on. While not confirmed, it’s possible that the pair is inspired by Jimi Hendrix.
This Nike Air Max 1 features a mixture of premium materials like denim, canvas, and fur. Next, both Purple and Green paisley bandana print lands on the mudguard and wraps the heel, while denim hits the panels and toe box. Red velvet adorns the tongues and laces and we have mismatched Swoosh logos. A unique print hits the collar while Concepts branding appears on the guitar pick hangtag, tongue, and insoles. Other details include distressed ‘NIKE’ branding on the heel and each pair comes with a unique box that has Concepts branding and daisies form the Swoosh logo.
Concepts Nike Air Max 1 Release Details
You can expect the Concepts x Nike Air Max 1 to release at Concepts stores, Cncpts.com on March 5th and Nike.com on March 12th. The retail price is $170. As soon as we have more information, we will make sure to update you. Continue to scroll below for more photos that will give you a closer look.
Color: Oil Green/Multi-Color-Sail
Release Date: March 12, 2022
Style Code: DN1803-300
Release Date: March 12, 2022
Style Code: DN1803-900
Color: Wild Violet/Multi-Color-Sail
Release Date: 2022
Style Code: DN1803-500
Update (3/15): Official images of the Concepts x Nike Air Max 1 ‘Paisley’ have arrived. Expect release details to be announced soon.
Update (3/8): Concepts has announced that the second release of their latest collection, the Nike Air Max 1 ‘Heavy’ with tiger camo, will release on March 12th at Cncpts.com and Concepts stores. The retail price is $170.
Update (3/8): Nike unveils official photos of the Concepts x Nike Air Max 1 ‘Camo’ which is currently expected to launch on March 19th.
Update (3/1): Concepts has announced that their Air Max 1 ‘Mellow’ collaboration will release on March 5th via Cncpts.com and March 12th on SNKRS.
This release celebrates the Air Max 1s 35th Anniversary and is inspired by the music festival scene of the late 60s.
“Nike has been a tremendous partner to Concepts. Together, our collaborative track record speaks for itself,” says Deon Point, Concepts Creative Director. “When we decided to work on the Air Max 1, a personal favorite, we wanted to fully honor the irreverent spirit of Nike from its origins in the ‘60s up to today.”
The collection and apparel are known as ‘Mellow.’ However, the first Air Max 1 is known as ‘Friday.’ The colorway includes patterned elements of bandanna, cowhide, and woven material panels. The former, a Concepts-exclusive, approximates the famous guitar straps of the era. Further details include a lateral striped Swoosh and a medial “flower power” Swoosh. The tongue label revives a classic ‘70s Nike logo and twists it with a Concepts “hippie” word mark. The design is completed by a custom footbed.
Two more colorways, which could be known as ’Saturday’ and ‘Sunday’ will release later via SNKRS and select retailers.
Update (2/24): We now have official photos of the Concepts x Nike Air Max 1 in one of three colorways.
Update (1/24): Images of a third colorway of the Concepts x Nike Air Max 1 has leaked via Deon Point and Annie Morgan. Currently, release information has yet to be announced.
Update (1/18): Concepts will release two colorways of the Air Max 1, while the second pair was recently unveiled and isn’t as vibrant as the previous pair. More information coming soon. Via kangofmemphis.