Under Armour who is dominate in the sports world continues to push their lifestyle line. Recently making a big move, they have signed A$AP Rocky to be the face of the line.
From Under Armour, A$AP Rocky will be the face of UA’s lifestyle initiative, despite continued struggles with poor product segmentation within volume distribution channels.
At the time of writing, the details on the contract is unknown, but if we learn of new details, we will make sure to update you. On a side note, it was rumored that A$AP Rocky had an upcoming collaboration with adidas, but his recent signing with Under Armour will put the talks to rest. Let us know your thoughts in the comments section below.
Update: Under Armour recently made an announcement about their partnership with A$AP Rocky, making it official.
“I wanted more than a collaboration partner,’’ said Rocky. “The only way to achieve this is with someone who is likeminded. The Under Armour team, and especially CEO and Founder Kevin Plank, has a shared vision, enthusiasm, and desire to do the same. I grew up in Harlem, and had limited resources to channel my inner-creativity, so I spent too much time on the streets when I should have been more productive. I now have the ability to create a better situation for today’s kids so they can go from school to a safe place to create without boundaries.”