Expanding on the 30th Anniversary of the Air Jordan 3, Jordan Brand is releasing the Air Jordan 3 ‘Seoul’. This was created by Tinker Hatfield and Dan Sunwoo which is a special project in Nike’s Innovation Kitchen.
“I grew up a sneakerhead in Seoul and I wanted to create a shoe that pays homage to the creative energy of the city. Now is the perfect time, building on the momentum of the winter games and the love Korean consumers have for Jordan Brand,” says Sunwoo.
The Taegukgi (Korean flag) inspires the shoe’s overall color scheme, with the “taeguk” symbol expressed through the lining and collar’s blue and red and the white upper representing peace and purity (as it does on the flag). 서울 (Seoul) is featured on the left inner tongue, while the 1988 summer games motto 화합과 전진 (Harmony and Progress) is featured on the right inner tongue. The heel reads “Nike Air” in a clear nod to the original Air Jordan 3.
Air Jordan 3 Seoul Release Date
The Air Jordan 3 Seoul is scheduled to release on March 10th on Nike.com.kr and at the Jordan Hongdae store located at 161, Yanghwa-ro, Mapo-gu, Seoul. While a wider release is unknown, we will make sure to update you with additional information. Continue to scroll below to check out more images which will provide you with a closer look.
Air Jordan 3 Seoul
March 10, 2018 – Korea
Update: Official images of the ’Seoul’ Air Jordan 3 has arrived and we have additional release details. They will be available via the Draw between March 7th 10AM local time until March 8th 8PM local time. If you have won, you will be notified on March 9th and can purchase on the release date which is March 10th.